Cold Calls to President’s Club

The ultimate step-by-step program to master the phones: Talk tracks, real cold call reviews, and accountability challenges to get you booking meetings today.

Why This Exists

You're probably wondering:
"Is cold calling even worth it nowadays?"

Every other day, someone on LinkedIn makes yet another claim that "cold calling is dead" and that "social selling" or blasting 10,000 automated emails is the easier way to quota.

So let's settle the debate using Gong data from over 300 million cold calls. Assume you make 200 dials per week for an entire month, let's compare the difference between the average rep and the top quartile rep:

Turns out... it sucks to be average at cold calling. The average rep makes 800 cold calls and books a whopping 2 meetings off a month's worth of work? Not worth it.

But the top 25% of reps book a whopping 18 meetings from just one hour of work per day.

And that’s why you’re here: to be a top quartile dialer.

That might sound out of reach... but it's not that hard to beat the average when the bar set by most traditional “telemarketers” is set so low.

As proof: Over 25,000 sellers read our book, picked up the phone, and started booking meetings on their first try:

So now, it’s your turn.
Get ready to cold call your way to President’s Club.

Course Outline

Learn every part of the cold call, step-by-step

Each module contains:

Step-by-Step Breakdowns (With Talk Tracks)

Learn frameworks that teach you exactly what to say, with examples from 200+ podcast guests across industries from SaaS to Real Estate.

Tone Mastery & Real Call Reviews

It's not just what you say, it's how you say it. Master the delivery by listening to real calls from sellers applying the concepts in the field.

Community Field Tests

This isn't an exercise in sales academia. You'll take action at the end of each section, whether that's hitting your first 200 dials or submitting your call for feedback.

Introduction

In the first 15 minutes, you’ll get your minimum viable cold calling script and enroll in the 200 Dial Challenge to start making calls today.

5 Minutes To Figure Out If You Should Ask For A Refund
Your Minimum Viable Cold Call Script
Community Field Test: Enroll in the 200 Dial Challenge

Section I

The First 60 Seconds

You’ll learn how to open the cold call, describe the problem you solve, and master the tone that’ll let you disarm your prospect’s initial knee-jerk reaction.

Openers: Tactic
Openers: Tone Mastery & Call Reviews
The Problem Proposition: Tactics
The Problem Proposition: Tone Mastery & Call Reviews
Community Field Test: Submit Your Cold Call Script

Section II

Objections

You’ll learn how to open the cold call, describe the problem you solve, and master the tone that’ll let you disarm your prospect’s initial knee-jerk reaction.

Objections 101: Introduction to The Mr. Miyagi Method
Objections 201: The 3 Types Of Objections (With Talk Tracks)
Objections 301: Tone Mastery & Call Reviews
Community Field Test: Submit Your Call For Review

Section III

How to Be a Machine

You’ll master everything you need to do off the phones to maximize the number of meetings you squeeze out of every dial blitz.

How to Bypass The Gatekeeper + Call Reviews
How to Leave Voicemails & Drive Email Replies
How to Maximize Your Dial Conversion
How to Maximize Your Dial Volume
Community Field Test: Help Another Club Member

Coaching & Community

Master the concepts with coaching and community

Most courses are glorified Youtube videos that never get completed, let alone reinforced. Your Club Pass gives you access to weekly coaching sessions, discussion forums, community challenges to master the phones forever.

Weekly Cold Call Teardowns

Learn every step of the sale, with talk tracks so you know exactly what to say.

COACH ARMAND

Ask Questions & Share Wins

Submit your cold call script for feedback, get help on a tough objection, or share your latest cold call win with fellow Club members.

200 Dial Challenge

Commit to making 200 dials for 4 weeks (or rack up your public streak even longer!)

Course INSTRUCTORS

From the team behind 30 Minutes to President’s Club and Cold Calling Sucks (And That’s Why It Works)

If we haven’t met yet… well, that’s a bit awkward. How’d you make it this far?

Kidding folks ;)

I’m Armand and this is Nick. By background, I was Pave’s VP of Sales and led them from $0-13M ARR in two years and Nick is a three-time #1 enterprise seller.

We run the #1 podcast in sales and wrote the international bestseller, Cold Calling Sucks (And That’s Why It Works).

To master our cold calling craft, we’ve made 30,000+ cold calls as practitioners while drawing inspiration from 250+ interviews with top 1% reps at companies like Gong, Salesforce, LinkedIn, and beyond.

This course is the result.