Your step-by-step Program to President’s club
Actionable Courses. Hands-on Coaching. Community Accountability.
If you’re anything like me, no one really taught you how to selL.
You endure useless, fluffy sales onboarding programs that tell you to “ask the hard questions, get to business impact, and sell value!!!”
And you’re left wondering… What the hell do I actually say to this prospect?
So what do most teams do? They chuck $50k at a sales trainer to save the day.
Unfortunately, most sales trainings go in one ear, out the other. The trainer walks in with their box-shaped suits and teaches you tactics they used to sell printers in the 1970s…
30 days later, no one remembers a damn thing.
Why? Because most teams have it totally wrong. They spend 80% of their time on (mediocre) trainings, and 20% of their time on reinforcement.
So when I became a VP of Sales, I flipped that ratio on its head.
We focused 20% on running hyper-tactical sales trainings and 80% on reinforcing the concepts until we knew it stuck.
Every month, we’d break down one skill in visceral detail (the 20%). The exact words to say on a cold call. The 7 questions you can ask to get a painful story on a discovery call. The reps needed to know exactly what to say, why to say it, and how to say it.
Then every week, we’d maniacally reinforce it in our training rhythms (the 80%). New cold call opener? 4 call reviews. New multithreading process? 4 deal reviews. New discovery questions? 4 tape teardowns. Over and over and over again.
When it finally stuck… you’d know because those reps would be winning the deals that they’d lost just 30 days prior.
This is how the best sellers make it to President’s Club.
Ready to dive in? Grab your Hawaiian shirts folks.
Introducing: The Club Pass
Courses
Most courses are glorified Youtube videos that you'll never even complete. Enter the most actionable, step-by-step breakdowns with tactics we’ve learned from 200+ elite reps on 30 Minutes to President’s Club.
Step-by-Step Breakdowns (W/ Talk Tracks)
Learn every step of the sale, with talk tracks so you know exactly what to say.
Community Field Tests
Put the tactics to work by submitting your calls for review, entering challenges, and joining coaching sessions.
Real Tape Reviews
Watch real call breakdowns from reps using the tactics in the field so you know how to say it.
Coaching
Reinforce the course concepts in weekly training rhythms where you can get personalized feedback on your deals, emails, and calls.
Monthly Sales Trainings
Learn new concepts every month in hyper-tactical sales trainings and Q&A sessions.
Weekly Coaching Rhythms
Reinforce those concepts in weekly teardowns where we breakdown community-submitted deals, emails, and calls.
Subject: reconnecting
Kristina - Taking over from my colleague Paul because he was promoted into an Account
Executive role!Last time our teams chatted, you mentioned how you were interested in exploring more but with the contract renewals coming up, the timing wasn't right.
I've spoken with a couple members of your team who mentioned that you're using ADP, Lattice and Sapling for pre-boarding. Some topics came up that ADP wasn't a one stop shop and that user adoption for ADP was low.
Subject: Notre Dame
Your team mentioned you're using ADP,
Lattice & Sapling, Kristina.
Sounds like there have been difficulties with user adoption & managing scattered data.
Since you're familiar with HiBob from chats with Paul, does it make sense to reconnect ahead of your renewal?
Gargi
Club Practice Huddles
Join a practice huddle with 4-5 community members to run a teardown of your own for peer-to-peer feedback!
COMMUNITY (Not a Slack Community)
Learn hundreds of other sellers who are learning the exact same skills and holding each other accountable inside the Club Community.
Ask Questions & Share Wins
Get deal help from top reps and 30MPC Hall of Famers or share your secrets on how you closed your first 6-figure deal.
The Template Library
Wish you had a closed lost email template? Steal our call scripts, email templates, discovery decks, and more.
Community Challenges
Join the 200 Dial Challenge, compete for the #1 cold email of Q4, and climb the leaderboard to achieve Club Captain status.
The Club Pass literally got me 13 outbound meetings in 3 days. My favorite thing about Club Pass is that it’s immediately actionable.
My second favorite thing about Club Pass is that it got me 13 outbound meetings in the first 3 days I started using it.
The Club Pass literally got me 13 outbound meetings in 3 days. My favorite thing about Club Pass is that it’s immediately actionable.
My second favorite thing about Club Pass is that it got me 13 outbound meetings in the first 3 days I started using it.
30MPC has been so impactful for not only my team, but for me as a leader.
There’s not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.
I couldn’t recommend these guys more for sales reps and sales leaders looking to level up their game!
30MPC has been so impactful for not only my team, but for me as a leader.
There’s not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.
I couldn’t recommend these guys more for sales reps and sales leaders looking to level up their game!
Transitioning into sales at 40 was a big leap, but 30MPC has been instrumental in my success.
Listening to their Podcast, reading the newsletters and now being a part of the 30MPC community has directly contributed to my growth as a BDR.
By October, I was able to hit my annual quota of 100 bookings — a milestone I wouldn’t have reached without all the tools and resources they provide.
Transitioning into sales at 40 was a big leap, but 30MPC has been instrumental in my success.
Listening to their Podcast, reading the newsletters and now being a part of the 30MPC community has directly contributed to my growth as a BDR.
By October, I was able to hit my annual quota of 100 bookings — a milestone I wouldn’t have reached without all the tools and resources they provide.
I got to Presidents Club. Hi Armand, I started listening to 30MPC in Jan of last year, I had moved from a role where I was really successful to a new role and just wasn’t getting there, I was on 60% of my year.
It was exactly a year later that I hit 180% of my year! I finished this year as the number 2 seller in my company and I’m going to Presidents Club!
I got to Presidents Club. Hi Armand, I started listening to 30MPC in Jan of last year, I had moved from a role where I was really successful to a new role and just wasn’t getting there, I was on 60% of my year.
It was exactly a year later that I hit 180% of my year! I finished this year as the number 2 seller in my company and I’m going to Presidents Club!
The 30MPC coaching program workshopped our cold call scripts and helped us craft problem-based messaging that got our reps speaking the language of senior buyers from the moment they answered the phone.
If you want to break into the C-Suite at your top accounts, these are the guys to work with.
The 30MPC coaching program workshopped our cold call scripts and helped us craft problem-based messaging that got our reps speaking the language of senior buyers from the moment they answered the phone.
If you want to break into the C-Suite at your top accounts, these are the guys to work with.
Having instant feedback on cold calls or on certain assumptions as a result of 30MPC’s open discussions was a game changer.
And receiving constructive criticism from accomplished veterans like Armand, Nick or one of the session's guests made a world of difference.
Having instant feedback on cold calls or on certain assumptions as a result of 30MPC’s open discussions was a game changer.
And receiving constructive criticism from accomplished veterans like Armand, Nick or one of the session's guests made a world of difference.
When I started in the tech world, I was a below average performer.
I came from a sales background that was very structured and stepped into a tech company that was basically the wild west.
I didn’t know how many dials to make or what to say on the phones. But 30MPC was a game changer for me.
I went from an underperforming rep to one of the top reps on the floor in a matter of months.
Now that I’m an SDR manager, I share their podcast with every team I coach and have joined every webinar I can. They have actionable takeaways that will teach you how to be a successful sales rep in any industry.
When I started in the tech world, I was a below average performer.
I came from a sales background that was very structured and stepped into a tech company that was basically the wild west.
I didn’t know how many dials to make or what to say on the phones. But 30MPC was a game changer for me.
I went from an underperforming rep to one of the top reps on the floor in a matter of months.
Now that I’m an SDR manager, I share their podcast with every team I coach and have joined every webinar I can. They have actionable takeaways that will teach you how to be a successful sales rep in any industry.
My SDR team was looking to level up their cold calling game and went out of their way to start a 30MPC book club to read Cold Calling Sucks (And That's Why It Works).
Now our team is absolutely fired up and booking more meetings than ever.
My SDR team was looking to level up their cold calling game and went out of their way to start a 30MPC book club to read Cold Calling Sucks (And That's Why It Works).
Now our team is absolutely fired up and booking more meetings than ever.
Dude. I’m going to President’s Club. But not just any President’s Club. A New program – Club One. Designed for top 1%.
Holy s***. Thanks to you guys at 30MPC.
Dude. I’m going to President’s Club. But not just any President’s Club. A New program – Club One. Designed for top 1%.
Holy s***. Thanks to you guys at 30MPC.
So, How Much Does it Cost?
By now, you're probably thinking this is gonna cost a small fortune. Most courses out there charge over $300 and throw in a dead Slack community—talk about a rip-off! But we're not about that life.
Your All-Access Club Pass
$50
3 reasons to sign up now
If we haven’t met before...
I’m Armand Farrokh and this is Nick Cegelski. I led Pave from $0-13M+ in under two years as their VP of Sales and Nick was a multiple-time #1 enterprise seller of 6 and 7-figure deals.
Together, we’re run 30 Minutes to President’s Club, known for running the #1 sales podcast in the world and writing the international bestseller, Cold Calling Sucks (And That's Why It Works).
FAQ
Do you have more questions?
Contact us: contact@30mpc.com
You probably fall into 1 of 3 categories:
- You’re leveling up your game as an AE or SDR and you’re looking for a course that’ll give you those level 2 and level 3 tactics or coaching to help you master the delivery because you’ve already got the basics down.
- You’re running a sales team and you’re looking for an enablement booster in your organization. Your team can join the trainings, get the coaching, make the templates their own, and then run small group huddles to get each other to club.
You’re just starting out in sales and you’re looking for minimum viable frameworks and step-by-step breakdowns so you can learn to navigate a sale from prospecting to close.
The book is great, don’t get me wrong. But there are three ways the Club Pass takes it to the next level:
- The book only focused on cold calling, whereas the Club Pass focuses on all dimensions of sales from prospecting to close. Monthly trainings on topics like discovery and negotiation, weekly teardowns on emails, calls, and soon… discovery. You name it.
- The book focuses on concepts, the club pass focuses on concepts, coaching, and accountability. There’s only so much coaching we can give you inside of a book, but we can review calls, answer questions, and hold you accountable in the Club Community.
- The Club Pass really doubles down on delivery + new content. The book has audio talk tracks embedded in QR codes, but the course takes it to the next level with real call reviews, fully fleshed out tone mastery sections, and an expanded problem proposition section to really help you craft a pitch that breaks through the noise.
You should expect to spend ~90 minutes per week watching the course over 3-4 weeks. We don’t recommend binge watching the course, but instead watching 1 section per week, then applying the concepts in your weekly 200 dials (and enrolling in the 200 Dial Challenge within the community).
Yes. The course includes level 1 (frameworks), level 2 (tone and delivery), and level 3 (style/creativity) concepts in a true step-by-step breakdown. The coaching and community include tons of fundamental trainings and scripts for you to reference to build your minimum viable sales process.
Don’t try to memorize it all on day one – start with the baseline frameworks, then add one thing per week from the course, coaching sessions, or community.
Yes – the concepts in every course and all the coaching sessions reference over 200 past podcast interviews we’ve done with sellers in:
- Every industry from SaaS to real estate to legal tech…
- Every company from big companies like Salesforce and Gong to small companies you’ve never heard of
- Every sales motion from 7-figure deals to one-call closes
The other day we had someone selling a financial reporting solution to restaurant owners and had a very funky call script he needed help with. He asked a question and got multiple, tailored answers from community members.
Yes. We hope you don't need it, but if you're not satisfied within the first 30 days, there's a 100%, no questions asked, money back guarantee. Just email support at clubpass@30mpc.com.
As long as you hold an all-access Club Pass, you'll be able to utilize our flagship course, Cold Calls to President's Club, plus the coaching sessions and community covering every domain of sales from prospecting through close.
Over time, we'll add more courses, more coaching sessions, and more community events. And your Club Pass will get you access to every future release without paying a dollar more.
Nope! Over time, we'll add more courses, more coaching sessions, and more community events. And your Club Pass will get you access to every future release without paying a dollar more.
As long as you hold an all-access Club Pass, you'll be able to utilize ourThere are 3 main courses on our roadmap:
- A cold email course
- A discovery course
- A sales leadership course
We’re planning to release a minimum of 1 more course in H1 and another in H2. With each course, new member pricing will likely go up, so lock this in while you can!
flagship course, Cold Calls to President's Club, plus the coaching sessions and community covering every domain of sales from prospecting through close.
Over time, we'll add more courses, more coaching sessions, and more community events. And your Club Pass will get you access to every future release without paying a dollar more.
Think of the community as a supercharged Reddit-style forum where you can also access all of the courses, coaching sessions, and templates in one place.
The vast, vast, vast majority of Slack communities are dead. Why?
- They tend to turn into chat rooms that require people to be “always on.” People must be “online” otherwise they miss channel threads that get buried. But you’re out there selling, not trying to clear your community Slack pings.
- Chat rooms do not facilitate thoughtful discussions. Forums and threads are forcing functions for people to flesh out their thoughts and questions, then have members reply with (also thoughtful) answers.
- Chat rooms bury all the information and make answers really hard to find. Just try searching for something in Slack. It’s impossible to find anything. But you can very easily search Reddit or a good forum for answers to questions that have been asked in the past.
There are other course / learning platforms that claim to have a community, but it’s usually just a dead Slack channel.
Now, why not Reddit? Well, Reddit has some good discussions, however:
- The anonymity frankly drives lower quality discussions and sometimes not-so-helpful culture.
- The Club Pass courses establish a shared set of principles. Everyone is asking questions with the same fundamental understanding of sales. So there’s far less context to explain when asking a question because everyone is already at the same baseline.
The quality bar. The reality is everyone is willing to pay to invest in their own development by being a Club Pass holder and are applying the same 30MPC concepts that everyone else is applying in the field. So the discussions are just… better!
Glad our pitch didn’t suck! Everything launches on January 6th – which is when you’ll get immediate access to the course, community, and coaching sessions when you buy a Club Pass membership.
Content won’t be dripped out, but we recommend watching one section per week and applying the concepts bit by bit so they don’t go in one ear, out the other.
Yes, we offer special rates for teams. To learn more about our team pricing, fill out this contact form.
Send your question to clubpass@30mpc.com and we'll get back to you asap.
