Discovery Course

How to Sell In A Way That Doesn't Feel Like Selling

Your step-by-step course to stop losing deals because you blabber your pitch or interrogate your prospect, and start closing because your prospect forgets you're a salesperson.

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Why This Exists

Discovery is the single most important skill in sales.

The problem is… most sellers have been taught to sell like a used car salesman.

Nearly every problem in sales goes back to the first discovery call:

But if you master discovery... EVERYTHING IN SALES gets easier.‍

Your deals close bigger, faster, and more often because you found massive business problems worth solving now.

Now here’s the secret...

You don’t have to pitch, pressure, or interrogate to become a top 1% seller... in fact that’s the opposite of what you should do.

Good selling doesn’t feel like selling, it feels like helping.
and That’s why this course is called: How to Sell In a Way that Doesn’t feel like selling.
Course Outline

You’ll know exactly what to say at every step of the discovery call

Each module contains:

The First 5 Minutes
How to earn your prospect's respect in the first 90 seconds of the call, and prevent many of the train wrecks that sellers run into by not setting proper expectations for where the call is going.
The Meat of The Call
Help them realize the problem on their own terms, without resorting to sleazy interrogation tactics or blabbering pitches hoping something lands.
The Wrap
How to make sure you don’t waste time on bad deals, how to accelerate good deals, and what to do before and after your call to pull it all together.
Section I

The First 5 Minutes

You'll learn what the heck you say to establish yourself as a peer in the first 90 seconds of a call and how to properly set expectations so that they don't ask "why are you asking me all these questions?!" or "when am I gonna see a demo?".

Without making small talk about the weather, cringey long-winded agendas, or slide decks that make their eyes glaze over.

Section II

The Meat of The Call

You'll learn how to balance the give and take that gets prospects to realize their problem AND give them the confidence you can actually solve it.

‍Without resorting to sleazy interrogation tactics or shooting pitches in the dark hoping something lands.

Section III

The Wrap and Bookends

You'll learn how to create urgency and drive next steps in the right deals (while disqualifying the bad ones).

Instead of using cheap pressure tactics to bully your prospect into another meeting when they were never gonna buy in the first place.

Learn to Sell & Put Learnings Into Action

Build President's Club habits by sharpening your sales skills every single day

Most courses are glorified Youtube videos that never get completed, let alone reinforced. Your Club Pass gives you access to feedback from top sellers, weekly coaching sessions, and training plans to master the art of Selling In A Way That Doesn't Feel Like Selling.

Weekly Tape Reviews

Get coaching on the course concepts in weekly teardowns of community-submitted tapes.

COACH ARMAND

WEEKLY Q&AS WITH TOP SELLERS

You watched the course but how the heck do you know if you're doing it right? You can submit your call agenda for feedback, get help with give & take, and sharpen your Discovery questions with top sellers every single week.

Training Plan to President's Club

Commit to a 15-min daily or 2 hour weekly training plan that guarantees you build President's Club habits.

Course INSTRUCTORS

From the team behind 30 Minutes to President’s Club and Cold Calling Sucks (And That’s Why It Works)

If we haven’t met yet… well, that’s a bit awkward. How’d you make it this far?

Kidding folks ;)

I’m Armand and this is Nick. By background, I was Pave’s VP of Sales and led them from $0-13M ARR in two years and Nick is a three-time #1 enterprise seller.

We run the #1 podcast in sales and wrote the international bestseller, Cold Calling Sucks (And That’s Why It Works).

To master our cold calling craft, we’ve made 30,000+ cold calls as practitioners while drawing inspiration from 250+ interviews with top 1% reps at companies like Gong, Salesforce, LinkedIn, and beyond.

This course is the result.

Discovery Course
Countdown Has Begun

Tired of losing deals because your discovery calls are one long, rambling monologue? Join the 30MPC Discovery Course waitlist TODAY and get first dibs + $25 off your first TWO months of Club Pass.

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